JonnyJonny, Yes Papa.

That is how simple, the idea was. Create a brand to recognize men in their roles as fathers.

CoFounders Parul Kapur and Vatsala Kasera, while in the different stages of their life – realised a similar gap that exists in our society. Parul, as a student and an intern, came across the Centre for Fathering, a non-profit in Singapore, which promotes the positive role and influence of a dad in his child's life.  And, Vatsala, as a new mom realised her husband was unsure on how and where to help her when their daughter was born. Her husband learnt handling the baby on the go and brought in his own style to take care of their daughter, making her feel safe and loved. It started as a basic discussion between them, and eventually grew into a bigger question; Why isn't there anything which focusses solely on dads and their role as a parent? Why is there an absence of products and services which actively promote and help dads to be the best version of themselves?

Read More